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The Lawyers Global®
Brand Identity Guidelines
Communicate Our Brand Consistently
Communicate Our Brand Consistently
Brand Identity Guidelines
The beauty of working together is that everybody has their ideas and perspectives. However, if we want to build something amazing together, we have to agree on solid foundations and guidelines.
Brand Identity – The Way We See It
Our “brand role” is a simple and powerful statement that guides everything we do.
It represents our purpose, our values, how we look, think, communicate, and interact with the world, in a global reach with a local intimacy.
On the other hand, our brand is how our customers and visitors perceive us as a company.
The purpose of our brand identity guidelines is to give you a solid foundation for your work and stay compliant with our brand identity.
This way, you will help us keep our brand identity consistent, recognizable, and ownable.
Please read our Limited Brand Use License here to remain compliant.
The Lawyers Global Logos
Our logos are the first visual identification of our brand, and therefore we expect them to be correctly displayed.
Logo Symbol
The main logo symbol to be used is the TLG-BLUE-LOGO and must have a free space protection area of at least 10% of the size of the symbol itself.
The minimum dimensions are 60px or 1.4cm, excluding the protection area. For instance, at the minimum size of 60px, the logo symbol will occupy a space of at least 72px by 72px.
The grey dashed lines indicate the logo symbol protection area
The grey dashed lines indicate the logotype symbol protection area
Logotype
For exceptional circumstances, use the logotype TLG-BLUE-LOGOTYPE and must have a free space protection area of at least 10% of the symbol height.
Use this only where there is limited vertical space.
The minimum height is 40px or 1.2cm, excluding the protection area. For instance, at the minimum height of 40px, the logotype will occupy a vertical space of at least 56px.
Logo and Logotype Color Versions
The Lawyers Global® logos are available in the colors shown below. Nevertheless, the Blue color is our primary logo. The other allowed colors are to should be used exceptionally only.
Inside our Brand Identity Guidelines, you’ll also find examples of the correct usage of our Logo and Logotype when used over images or backgrounds other than white.
TLG-LOGO-BLUE
This is the primary logo for all color usages.
TLG-LOGO-RED
Optional for contrasting usages only.
TLG-LOGO-WHITE-BLUE
Optional for contrasting usages only.
TLG-LOGO-GOLD
Optional for particular usages only.
TLG-LOGO-GREY
Optional for monochromatic usages only.
TLG-LOGO-BLACK
Optional for monochromatic usages only.
TLG-LOGOTYPE-BLUE
For limited vertical space usages mainly.
TLG-LOGOTYPE-WHITE
For limited vertical space usages mainly.
Brand Colors
We use three primary colors, along with a monochromatic palette and a few secondary colors. The use of secondary colors is to differentiate specific areas, services, or products, and its use must be avoided.
Primary Colors
TANGAROA
#001F3D
rgb(0, 31, 61)
CMYK: 100, 49, 0, 76
TORCH RED
#FA0340
rgb(250, 3, 64)
CMYK: 0, 99, 74, 2
DODGER BLUE
#2B9CF3
rgb(43, 156, 243)
CMYK: 82, 36, 0, 5
RHINO
#3B4757
rgb(59, 71, 87)
CMYK: 32, 18, 0, 66
WHITE
#FFFFFF
rgb(255, 255, 255)
CMYK: 0, 0, 0, 0
BLACK
#000000
rgb(0, 0, 0)
CMYK: 0, 0, 0, 100
Secondary Colors
GIMBLET – GOLD
#B4A168
rgb(180, 161, 104)
CMYK: 0, 11, 42, 29
DARK TANGERINE
#FFB10A
rgb(255, 177, 10)
CMYK: 0, 31, 96, 0
FIORD
#565F65
rgb(86, 95, 101)
CMYK: 15, 6, 0, 60
SHIP COVE
#8492A6
rgb(132, 146, 166)
CMYK: 20, 12, 0, 35
LINK WATER
#C1D3DF
rgb(193, 211, 223)
CMYK: 13, 5, 0, 13
ALICE BLUE
#EFF1F2
rgb(239, 241, 242)
CMYK: 1, 0, 0, 5
Writing Our Brand Name
When writing our brand name, follow the convention below. Our brand name is one piece of the puzzle that distinguishes us from other brands, and we are proud of our name and brand.
Correct
The Lawyers Global
Incorrect
The lawyers global
Pronunciation
Our brand name—The Lawyers Global—is pronounced with a pause after “Lawyers” like if you were saying “The Lawers (pause) Global.”
