Why Should You List Your Law Firm on our Directories?
Clients don't know or care if you have a small or large law firm if they can't find you. They will find your competitors.
Published on Thursday, 27th January 2022 – 04:23:57 pm by The Lawyers Global
Reading time: 5 minutes | Word count: 1310 words
Don't Hide Your Head in the Sand.
Refusing to face some facts about legal business marketing by pretending not to see it's not the best strategy. For years many law firms have been hiding their heads in the sand, refusing to accept that their business might be losing money.
Why? The fact of not being listed in reputable and trustworthy legal industry directories prompts prospective clients to choose from law firms that understand the importance of becoming globally visible. It means being client-centered.
Clients don't know or care if you have a small or large law firm if they can't find you. They will find your competitors.
Why Should You List Your Law Firm on our Directories?
In this article, we'll provide facts that will give you a genuine insight into an old topic that still puzzles the minds of many law firms' decision-makers.
You might remember the old Yellow Pages phone books - the telephone directory, usually printed on yellow paper, which listed businesses, organizations, etc. Right? Many companies ran to have a phone number appear in the Yellow Pages. Many advertise on this phone book to stand above competitors and let users find them visually and easily.
The Internet came to change almost every aspect of our lives. It's a fact, so let's move forward. Let's jump a few years and leave the Yellow Pages printed phone books at the museum.
Years later, search engines appeared online as global directories or as a digital, fast, and easy-to-use version of the old "Yellow Pages." You're probably now thinking about Google and other search engines. It even became the verb "to Google,"—meaning to search and find.
We now have many search engines online besides Google. We have Bing, and hundreds of others, where we usually first go to find an answer to our questions. Be it to find a product, a company, a law firm, a place to spend the following holidays, or whatever comes to one's mind.
Search engines are global aggregators of data and information, indexing and showing results from business-specific guides and directories. Search engines are generic indexing platforms. Be it in the legal industry, vehicle industry, online shops, and many more, much beyond what you can imagine.
Why your Law Firm might appear as a "Not Listed Firm"?
Our visitors and clients make hundreds of searches every day looking for recognized, awarded, or law firms recommended by us – The Lawyers Global®. They're looking for the best lawyers and law firms to handle their legal matters.
But guess what? Many law firms are still not listed in our directories, meaning that prospective clients won't be able to find them on our platform. Is your law firm one of them which might be losing business opportunities?
If your law firm is on this list of "Not Listed Law Firms," or if it's not listed at all, you have an excellent opportunity for clients to find your business by subscribing to one of our Membership Plans here.
If you are unsure if our visitors—your law firm prospective clients—are searching and finding your Law Firm, it will appear in our Searched & Not Found law firms list here.
Business-Specific Directories or BSDs
Ask yourself the following question: How well does my law firm reach the right target audience?
You probably won't go to the best Golf Courses directory when looking for a hotel. The same happens when you need a lawyer or a law firm. You might Google first and then go to the Law Firms' directories because it's there where you will find lawyers and law firms ranked and awarded.
You go to dedicated and trusted sources that will guide you in choosing the best lawyers and law firms to handle your legal matters. It's also an undeniable fact!
Continue reading because now comes the most crucial part that you need to understand fully. Not listing your law firm amongst other already listed law firms, your business will not be visible in the list where clients are searching. If you're not there, your business will not be an option to consider by who's searching, meaning that you might lose clients and business opportunities.
Your law firm profile will be visible to prospective new clients searching for your law firm's services. Your firm will be there by placing your business in front of new clients looking to choose with whom they will do business.
For your business to prosper locally and abroad, it's essential to ensure that clients find your law firm, if not above your competition, at least amongst them.
Below you'll find a summarized list of the advantages of being listed in a business-specific directory like The Lawyers Global:
- Strengthens your online business presence;
- Improves your business's local and global visibility;
- It helps your law firm to be Found more and more efficiently;
- Use word of mouth – e.g., with client reviews and testimonials, rankings, and awards;
- Improves your business reputation;
- Increases your law firm's brand awareness;
- Boosts your SEO (Search Engine Optimization);
- Ranks your law firm higher also on major search engines;
- It's cost-effective;
- Marketing overgrow;
- Promising return on investment (ROI);
- It has a low maintenance cost for your law firm;
- It's professional;
- Increases website traffic to your law firm's website;
- and more.
Decision Makers & Markers
Another important question you need to answer is: How can you drive more traffic to your law firm's website and, therefore, your business?
The answer is simple: list your firm in a trustworthy and reputable directory. The most important markers prospective clients search for are the reputation, recommendations, awards, reviews, and accolades displayed at The Lawyers Global listings and firm profiles.
Because if your law firm is listed here, it most certainly deserves the merit and the trust to be amongst the Global Elite of Lawyers and Law Firms.
Now that your law firm is listed, it's time to add value to your listing, and you ask how?
A few minor details may make a big difference in the decision-making time of prospective clients. The Reviews and Testimonials, Awards, becoming a Recommended Law Firm by The Lawyers Global, and being ranked and listed on top in the proper directories will trigger the searcher's decision process. It is another undeniable fact.
... if your law firm is listed here, it most certainly deserves the merit and the trust to be amongst our Global Elite of Lawyers and Law Firms.
What You Do, Defines Your Business Success
There are no miracles in business. It would help to have a marketing strategy to increase your chances of becoming more visible.
The dictionary is the only place where SUCCESS comes before WORK. Hard work and wise investments are the prices you must pay for success, and you should be willing to pay that price.
Use social media, take care of your firm's website, content, branding, and everything you're legally allowed to do concerning marketing. Having your law firm listed on a dedicated legal industry directory is just one step in the whole process.
Have as many links possible linked to your business. Show your earned distinction badges and certificates, ask for reviews and testimonials, announce that your firm is listed, and show it on your website.
Choose Your Membership Plan and Become Listed Today
To have your law firm listed at The Lawyers Global, we have membership plans that cover all budgets and strategic marketing goals. Click the button below to learn more about our Membership plans, features, and prices.
Boost Your Law Firm's Business & Visibility
The Membership Plans may include free Awards entry, bespoke digital distinction badges, recognition certificates, and many other features, depending on which you choose.
