Law Firms' Obscurity
Obscurity is one of the most significant issues your law firm must overcome because if people don't know your business, how do you acquire and close prospective clients?
Published on Sunday, 27th August 2023 – 10:16:23 am by The Lawyers Global
Reading time: 4 minutes | Word count: 971 words
Why is obscurity Law Firms' most disregarded enemy?
Obscurity is one of the most significant issues your law firm must overcome because if people don't know your business, how do you acquire and close prospective clients?
Dominate. Don't compete
Clients don't know or care if you have a small or large law firm if they can't find you. They will find your competitors.
Learning from the past
You may remember the first months of the COVID-19 pandemic. The panic led to some foolish rushes to lower prices, layoffs, lower salaries, and employee cuts, and like we've predicted in our article "The light at the end of the tunnel for law Firms after the COVID-19 pandemic," those were wrong moves that were proven later on with law firms raising salaries, landing more business and recruiting more due to the increasing market demand.
Which law firms did not need to rush toward those actions? The ones that dominated their space, independently of their locations, jurisdictions, and size. They have dominated at their scale and didn't get caught in the media-announced armageddon. When others backed up, they progressed and made business decisions to own the space left by those who retracted. Many lateral moves happened by then, while partners and lawyers were being hired by the law firms dominating the space.
Dealing with the 2024 Next Recession
Take action. Subscribe to one of our Membership Plans
The Lawyers Global is the top-ranked law firm directory on Google, which gives global exposure to our listed and awarded law firms. They are no longer in obscurity.
By subscribing and becoming a listed and awarded member, your law firm will get all the value that we provide. Check our membership plans below and take action. Subscribe, become a member, and stay away from that obscurity enemy.
Every time we list a new law firm, we submit their profile page to all the major search engines like Google, Bing, Yandex, and others to be indexed by them. In addition, we post a welcome message on Twitter, Facebook, and LinkedIn with the firm's profile page link and outline. Every day, we have three random firms highlighted on our homepage. Every day, we pick a random client and post their profile page link and outline on social media platforms. The above actions we do daily are aimed at fighting the obscurity of our clients and placing them in front of their prospective clients.
Use your social media pages to boost your firm. We have several examples of successful law firms that announced their membership at The Lawyers Global. Some got over 15k views with a single Tweet, a Facebook, LinkedIn, or Instagram post. They broke the noise, placed the competition on their heels, and gained huge visibility for now and the future.
What to take away?
In summary, fight that obscurity enemy. Get known globally so that your prospective clients want to do business with your firm. It's a simple decision. It's the best investment to strengthen you, overcome recession, and dominate your space.
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